What is the website supposed to be used for? What message do you want to get across with it? What kinds of pages do you want to use? How do you want it to come across to the people looking at it? All of these are questions to ask yourself when setting up a site. Make sure all user paths are navigable and lead somewhere. Don’t send your visitors through a maze they can’t get out of all day. They are not likely to return. The look of the site should help your guests identify with you or your business. They shouldn’t come to a business site that is full of chicken pictures. You want the site to say something about you and what message you are trying to get across.

Make sure any graphics you add are crisp and clear when viewing. You don’t want to look at blurry or cloudy pictures on another website, you visitors won’t want to either. Use smaller pictures where you can so the download time and site opening time is not so slowed down. You want the visitors to come back after they see what you have to offer and invite some their friends too. This will get you more traffic and more sales.

Communication is also a key. Can your guests and visitors get in touch with you easily if they have a problem? You will need to leave a contact tab or place your phone number and/or email address on every page in case there is a problem. This way, they know they can trust you to be there if they have a problem with something.

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Some sites you might find will be free, but they are sometimes associated with services that bigger portals. If you are looking at a personal site, AOL and Yahoo offer a page or two for you to upload your content and pictures to. They also offer a wide myriad of other services such as email, community chat rooms, and software to enhance your pictures. The downside is the banners that are put up without you wanting them there. Plus they will put ones up that you don’t even want.

Small businesses may use these pages to place their brochures on line for people to consider their products and services. A standard package would be ideal if you just want a simple site to show off your products. With other packages, you may be able to get video and audio sharing, dedicated servers, and some work intensive programs.

Depending on what kind of money you want to spend will also be what kind of site you get. Some run between five and twenty dollars a month. Customer service is the main difference between most of the different choices. If you want a site that brings in customers, you may have to go with the higher priced website as they offer more features conducive to helping you sell. Sometimes a clear selling product is worth the extra money you have to spend.

Compare all web hosts equally. Print out the packages so you can compare them as you look. Some sites will already have the information compiled for you. Find out price, services offered, customer help, site size, and if there is a commitment involved.

Find a host site that will give you everything you need for the best amount of money. A web site should be fun and inviting to your customers and visitors. Make sure yours leaves a lasting impression.

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Steve Kahan, Vice President of Marketing and Product Management at The Planet noted, ”With our rigorous Anticipation Advantage best-practices methodology, Planet Northstar Managed Hosting becomes a proactive extension of your IT team. CIOs require proactive planning, preparation and prevention, which is precisely what Planet Northstar provides. Backed by a team of certified professionals, our enterprise-class network and SAS 70 Type II world-class data centers, customers gain access to infrastructure that would otherwise be unaffordable for most companies.”

Customers with Linux, Microsoft or blended environments can now take advantage of premium managed hosting services. As one of just two Red Hat Premier Hosting Partners, the Planet Northstar engineering team will have direct access to the company’s product roadmaps and new platform features, creating a technically superior hosted environment for its customers.

Planet Northstar Managed Hosting provides small- and medium-sized customers with the advantage of enterprise-class IT managed hosting services, backed by a dedicated team of seasoned IT professionals who are personally accountable for their success. Web 2.0 and SaaS (Software as a Service) companies building innovative and cutting-edge applications use Red Hat Enterprise Linux as a foundational component of the LAMP stack — Linux, Apache, MySQL and PhP — or J2EE (Java Platform, Enterprise Edition).

Databases provide the foundation for today’s advanced, multi-tier applications. To provide the support required by customers in managing these complex applications, Planet Northstar customers are assigned a dedicated MySQL cluster-certified database administrator as part of their core team.

Red Hat Certified Engineers: Every customer is assigned a Red Hat Certified Engineer (RHCE), who has passed rigorous testing requirements to earn the designation.

MySQL Management: A senior database administrator (DBA) specifically certified on MySQL is assigned to every customer account. Each customer account also has access to exclusive MySQL 5.1 Cluster DBAs who are responsible for reviewing the performance and future scalability of every database platform.

Red Hat LVM Expertise: Planet Northstar uses Red Hat’s Logical Volume Management snapshots to perform online and reliable database backups with virtually no performance impact. Customer databases are expertly managed to ensure maximum processing power.

Advanced Linux Platform Features: Linux engineers help customers leverage advanced platform features, including centralized authentication over LDAP; cluster suite failover; shared storage over high-performance SANs; or Apache Web server load balancing.

OS Management: Every Planet Northstar customer gains access to proactive OS management, including hardening procedures, performance monitoring, security patching, managed backups and scalability reviews to be certain systems grow with their business.

Planet Northstar is backed by The Planet’s core infrastructure, including six SAS 70 Type II world-class data centers, enterprise-class network, data center operations, customer provisioning systems, physical and environmental security, and problem management and resolution through its customer portal. Coupled with its powerful and industry-leading Service Level Agreement, Planet Northstar guarantees 100 percent power and network uptime, along with one-hour hardware replacement and 15-minute response times.

Using its Anticipation Advantage methodology, Planet Northstar utilizes a four-step proactive process throughout every client’s hosted IT lifecycle:
every client’s hosted IT lifecycle:

Assess: For every customer, the Planet Northstar team begins with in-depth business and technology planning to gain a thorough understanding of business and technology goals. Together they examine current and future expectations, and how each will impact the customer’s technology requirements. The result is a recommended IT implementation plan that delivers on business requirements, along with alternate configurations should the environment or goals change.

Design: Based on the customer’s business and technology goals, the team designs and develops a comprehensive, customized systems architecture plan from the ground up to satisfy specific needs now and into the future. It provides scalability foresight - not just insight - so customers are prepared for each business cycle. The plan also defines how the Planet Northstar team will work as an extension of the customer’s team.

Maintain: The dedicated team of certified and seasoned IT experts applies years of experience to proactively manage and maintain each customer’s IT performance. For example, protection of IT assets is secured by design. Customized change-control procedures are built into the plan to ensure high-availability and security for customers. These processes enable the Planet Northstar team to anticipate and mitigate risks, and prevent breaches, outages or compliance violations.

Metrics are a key component of Planet Northstar Managed Hosting. By integrating metrics and reporting best practices, the dedicated account team establishes benchmarks to report the status of IT systems and to identify critical trends. Quarterly interactive meetings are held to review systems health and discover new ways to improve operating procedures and technology performance, at the same time integrating these metrics with the Anticipation Advantage methodology.

White papers that provide additional details are available for download: The Anticipation Advantage of Proactive Managed Hosting; and Leveraging Capex-Free Managed Hosting by the Yankee Group, an industry-leading research company.

Ultimately, The Planet’s goal is to provide:

High levels of network capacity and speed to deliver peak performance
Instant scalability to handle even the largest spikes in network traffic
Parallel, redundant, multi-tiered network routing and switching architecture to assure reliability and stability
Multiple layer network security that prevents Delayed Denial of Service (DDOS) attacks from harming businesses
Knowledgeable experts with a passion for excellence and a commitment to operate the best networks in the business

The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 22,000 small and medium size businesses and 12 million Web sites worldwide. The Planet Alpha division provides the widest array of self-managed dedicated servers and advanced services backed by 24×7x365 support. The Planet Northstar Managed Hosting division combines a proactive methodology and seasoned IT experts to deliver a fully managed hosting solution, with the best choice of servers, software tools and world-class support, backed by state-of-the-art facilities and an enterprise-class network.

To learn more about Planet Northstar, please visit: www.planetnorthstar.com.

For
more about The Planet, please visit: www.theplanet.com.

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The new facility is being developed to maximize best practices from the company’s 11 years in business, along with providing improved technology.

Erin Bullock, Executive Director of Business Development for C I Host remarked, ”C I Host is a pioneer in the Web hosting industry and we have the opportunity to use more than a decade of experiences to build a customer’s ideal datacenter from the ground up - and then deliver it to them.”

The company continues to offer services for the same low prices. The new datacenter facilities expand the company’s capabilities while consolidating operations to more efficiently serve customers worldwide. The new datacenter facilities represent a transformation for the company, as the datacenter is built out for maximum performance, efficiency and availability for the customer - all before customers are ever moved in.

The new facilities, which will open in February 2009, boast 60,000 square feet of space with diverse electrical feeds and fiber entrances, while a 1.5-megawatt power transformer and 750-kilowatt transformer will ably handle electrical loads. On-site fuel storage and a generator with Automatic Transfer Switches will help ensure consistent power availability.

Nicholas Giancola, Chief Network Architect at C I Host added, ”We’re using the new facilities as a blank slate opportunity to provide the kind of technology and service our customers demand.”

The new buildings are located in the Dallas Love Field Corridor, 6 miles from downtown Dallas, 2.5 miles from Love Field Airport, and 10 miles from DFW International Airport. New customers will be added to the new facility in early 2009, while current CI Host customers will be migrated during the following six to twelve months.

C I Host, based in the Dallas/Fort Worth area is a web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) hosting hundreds of thousands of domains around the world. C I Host creates business-class web hosting solutions for the small- and medium-enterprise (SME) market, with the broadest portfolio of managed hosting and value-added services in the industry. C I Host is accredited by ICANN to register domain names. C I Host operates three data centers across the United States, with its main facility and Network Operations Center in Bedford, Texas. C I Host also has offices in Los Angeles and Chicago.

C I Host has been ranked among the 5,000 fastest growing companies in the United States by Inc. magazine, with over 250,000 clients and a growth rate of 85 percent, placing it at #3488 in the list. C I Host has also been ranked #1 in speed by the Adoloma Web Hosting Guide. C I Host has been consistently ranked among the Top 5 Web hosting companies out of 16,000 around the globe by cnet’s Ultimate Web Host List, HostPulse, WebHostsOnline.com and HostChart.com. C I Host was named among the Top 25 Web hosting companies by HostIndex.com.

To learn more, please visit: www.cihost.com.

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First and foremost, it is very important to understand what the start-up cost of the company will be. This includes, mainly, the Internet website, which will be the main focus in any online business. Remember; when it is an online company, there is no storefront for customers to visit. While you may think it is quite expensive to start a website or an Internet-based company, it really may not cost as much as you may think.

Before you begin the online business, you will need to have an idea as well as a domain name. The domain is essentially the Internet address where customers will be able to find your Internet company. It is possible to purchase domain names from websites such as GoDaddy.com, Web.com, and even Domainsitre.com. Usually, a domain will cost anywhere from $2.99 to $15. Once you have chosen and purchased a domain, the next step is to get web hosting. Web hosting is essentially where all the files associated with the domain, so that it is functional. Web hosting is usually made available through the same vendors that offer domain names for sale.

Once the website is designed through the help of web designers, graphic artists, and web developers, you will be ready to launch your business. It is very important for you to understand the basics of Search Engine Optimization (SEO) and web promotion so that you can enjoy as much success, if not more, as your competitors.

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If the total costs of all the items that the customer has in their shopping cart is excessively high. Sometimes customers are not aware nine times out of ten of the value of the items that are in their shopping cart as they continue to browse an internet store. Therefore the only way to approach this problem is for the storeowner to somehow put a running total at the top right of the store screen to inform the customer that their amounts are adding up as they continue to shop. This will prevent the customer from getting sticker shock when they finally click on the “what’s in my cart” button and see what is there for waiting for them.

If a customer wants to save items for a later purchase and cannot. The storeowner should make sure that this feature is something that is readily available along with their current shopping cart software. Customers may want to save what is in their cart and return later to the web site for whatever reason. Nevertheless, if this feature is not open to them to checkout at a later dates if they wish. A storeowner could lose a potential customer’s business.

Another problem that could chase the potential customer away is the checkout process being to long in doing. The storeowner should make the checkout process as prompt as possible for customers who do not usually have the time to hang around. Hindrances that can also annoy a customer are when they are asked for information that isn’t in requirement by them. Avoid asking them to enter their postal address and billing information numerous times if they are the same. The checkout process must not be an aggravation with too much distraction.

If products are out of stock at the time, a customer decides to check out. This is another thing. That could drive a potential customer away. Therefore, the same way that the shipping issue is in handling, so should the item out of stock be in application ahead of time. In other words, let your customer know in advance of check out either if an item is in stock or not before they make the initial purchase. The status of a particular item can be on the product page itself or the product listing.
If a store web site has poor navigation or long downloading times as a rule. This can also be something that can somewhat greatly upset the potential customer and make them want to go away. Because is a site is slow to load this can virtually infuriate a customer more so than anything. Therefore, the only thing to do is to make sure that your customers have a page that is very fast to load and view at once. A storeowners shopping cart software code must be set up and in optimization to be able to deliver pages lightning quick.

Another thing that can drive customer nuts is a lack of adequate product or contact information at a store web site. Information is the one source that gives a customer the reassurance that they need. Reassurance can only be in gain from valid information about a particular company and the products that it has. By giving the customer all the information, you can. You are also giving them reassurance that they will be able to get the products that they both need and want from your store. Product descriptions should be as informative as possible. The same should be in saying about your company pages and contact information as well. Giving a customer your phone number makes them see that you genuinely hold them in interest and that you care about them as both customers and people. Being available for communication should they, need it also create a lot of reassurance on the part of a customer? A customer can also find comfort in knowing that you are there for them should a problem come up with your order or whatever else.

If an online store web site is very unclear as to delivery times for products or services. This can also prove to be a major disquieting issue with potential customers. As was in previous statement herein about product information and contact information, the same must also be in saying about delivery times and so forth. Delivery times should be highly visible and something that is easily accessible at all times to customers who want an update whenever they want it. Customers have access to all information at the clicking of a mouse button in today’s high tech world. Therefore, they expect that they do desire that they can get their real world products just as fast as they can get the information they need from a computer.

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The events featured industry thought leaders who will provide insight from their own experiences in corporate IT. The Dallas event took place at the Infomart. The Houston event was held at The Planet’s headquarters in downtown Houston.

The Planet’s Vice President of Technology Will Charnock served as a panelist at both events, along with Allan Skov, former VP of IT for DCP/Duke Energy. In Dallas, they will be joined by Robert Clines, CIO for Dallas County; and in Houston, Brian Trudeau, CIO for Amerex Energy. Carl Meadows, senior product manager for The Planet, was a featured speaker at the events, along with executives from Compuware and Oracle.

Mr. Charnock noted, ”IT management is critical to business operations at companies both large and small, and today more than ever, businesses are looking for ways to improve utilization of their IT assets. As a provider of cloud infrastructure solutions and virtualization technologies, The Planet provides the infrastructure that enables companies to leverage our world-class data centers and enterprise-class network for their IT operations. At these events, we look to provide information that is educational and relevant to the challenges faced by technology companies today.”

The Techxans is the largest technology-executives network in Texas, with more than 48,000 members and chapters in Austin, Dallas, Houston and San Antonio.

Ultimately, The Planet’s goal is to provide:

High levels of network capacity and speed to deliver peak performance
Instant scalability to handle even the largest spikes in network traffic
Parallel, redundant, multi-tiered network routing and switching architecture to assure reliability and stability
Multiple layer network security that prevents Delayed Denial of Service (DDOS) attacks from harming businesses
Knowledgeable experts with a passion for excellence and a commitment to operate the best networks in the business

The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 22,000 small and medium size businesses and 12 million Web sites worldwide. The Planet Alpha division provides the widest array of self-managed dedicated servers and advanced services backed by 24×7x365 support. The Planet Northstar Managed Hosting division combines a proactive methodology and seasoned IT experts to deliver a fully managed hosting solution, with the best choice of servers, software tools and world-class support, backed by state-of-the-art facilities and an enterprise-class network.

To learn more about Techxans, please visit: www.techxans.org.

For
more about The Planet, please visit: www.theplanet.com.

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Jack Finlayson, CEO of Layered Tech remarked, ”In the current economic conditions where everyone is looking to spend less but still achieve their business objectives and profitability, Layered Tech is presenting customers with a particularly compelling opportunity to significantly cut costs by consolidating their Windows OS server operations onto our virtualization platform. By bringing Windows OS onto The Grid Layer, we are literally creating a market that didn’t have a place before. To achieve virtualization’s high-availability, scalability and replication in a physical server environment would cost customers millions, yet with Layered Tech their cost is a tiny fraction of that.”

Layered Tech will use 3Tera’s AppLogic 2.4 to enable customers to run their Windows OS platform in a virtual computing environment, which means customers will have the same high-availability as their dedicated physical servers but with far more scalability, all for a fraction of the cost.

Virtualization creates profound cost savings for the Windows OS environment for several reasons, including that customers:

No longer have to buy and maintain hardware including servers, load balancers and SANs;
Save money because virtualization enables them to reduce the complexity of their operating environment by consolidating multiple physical servers onto a handful of virtual machines;
Save time when setting up new servers because virtualization software’s templating and snapshot capabilities can replicate entire OS and application set-ups in 10 percent of the time it takes with physical dedicated servers;
Eliminate the cost and complexity of maintaining and installing their OS because The Grid Layer’s solution from Layered Tech means that management of virtual machines is handled by Layered Tech data center employees.

In conjunction with its new Windows OS/virtualization offering, Layered Tech has launched an Early Adopter Program so that existing customers can transfer some of their Windows OS servers to Layered Tech’s grid to evaluate cost saving opportunities, as well as operational and performance improvements that come with Layered Tech’s virtualization solutions.

John Pozadzides, Chief Marketing Officer at Layered Tech noted, ”We’re very excited to bring this offering to the market because our customers have been asking for Windows OS virtualization support, and now we’re making that possible by being the first to provide AppLogic 2.4. Even in this tough economy we still have many customers who need to rapidly scale their computing capabilities because they’re experiencing explosive growth, are bringing on new customers or even that they’re expanding R and D. Having their Windows OS servers on a virtualization platform means they can consolidate servers with Layered Tech and have the scalability and redundancy they need, all while still operating within a fairly lean IT budget.”

In addition to the Windows OS environment, Layered Tech continues to offer The Grid Layer to enterprises and companies that use other operating systems, such as Linux and Unix. Customers of Layered Tech’s Grid Layer, including those operating on Windows OS, are now available to take advantage of its DEFCON managed services, enabling enterprises to scale the level of data center and server management that best fits their individual needs.

Layered Technologies is a global provider of managed dedicated hosting, on-demand virtualization/grid computing and Web services. By providing high-quality technology, infrastructure and support, Layered Tech enables customers to eliminate capital expenses and save on operating costs while focusing on core business issues. Layered Tech’s scalable infrastructure powers millions of sites and Internet-enabled applications including e-commerce, software as a service (SaaS), content distribution and more. Our clients range from leading-edge Web 2.0 startups, successful mid-sized enterprises and some the world’s largest consultancy and integration firms.

For more information about Layered Technologies, please visit: www.layeredtech.com.

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The business of being an SEO expert is becoming very competitive and those that advertise themselves as SEO experts are finding themselves having to become creative in their marketing so that they can get enough business to stay open. It is a growing industry and if you really need to get maximum performance and exposure for your website then you will need to hire an SEO expert that can use keywords to get your website the traffic it needs to generate the revenue you expect.

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Marketing professionals know how to use SEO content to create traffic and to get your website noticed on the major search engines so that you get the kind of traffic you want. Do not leave the fate and success of your web based business in the hands of people that do not know how to use the internet to get you customers. Hire a professional internet marketing firm to make sure you make the revenue you need to make with your web based business and that you get the attention from the major search engines that you need to be successful.

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