Google Content Network for AdWords, Becomes Interactive
Mountain View, California – (The Hosting News) – September 24, 2007 – The Google AdWords program, has introduced a new interactive ad format, designed to incorporate flexible ad units to provide advertisers with a new way to communicate with users.
Google Gadget Ads is an expanded beta with a select group of AdWords advertisers worldwide, with non-traditional ad units including interactive media capabilities, to enable targetting audiences with regular updates, as well as offer an upgraded ad content system.
Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale. Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.
Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing solution that empowers them to interact with targeted users through rich, dynamic and engaging content.
John Vail, Director of Interactive Marketing at Pepsi-Cola North America remarked, ”We’re always looking for new ways to engage with our consumers. Google Gadget Ads allowed us to reach the right audience at the right time, with an interactive message that brought our light-hearted Sierra Mist campaign, ‘Squeeze More out of Summer,’ to life.”
Stephanie Dillard, Global Marketing Manager at Intel offered, ”New and cutting-edge advertising opportunities are always of interest to Intel. Google Gadget Ads provided a unique and efficient means to further promote our Centrino Duo campaign. Our goal was to enhance visibility and engagement with the consumer while taking in key learnings of Google’s evolutionary advertising offerings. We look forward to utilizing the interactive gadget ad format with our new ‘Chips’ campaign that shifts focus back on the processor.”
Susan Wojcicki, Vice President of Product Management at Google added, ”The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers. Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized web pages.”
According to Google, iIn addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any webpage, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users. Detailed interaction reports allow marketers to track dozens of actions within the creative unit and optimize toward their goals.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
To learn more about Google Gadget Ads, please visit: www.google.com/adwords/gadgetads.
For more information Google, please visit: www.google.com.
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